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Beiersdorf Invests in Routinely Personalized Skin Care

Its Oscar & Paul VC unit collaborates with 9.5 Ventures on business.

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By: TOM BRANNA

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Underscoring its commitment to digital, personalized skin care, Beiersdorf is investing in Routinely, a new brand. The move comes through Beiersdorf's Oscar&Paul venture capital unit and is a joint effort with Belgium's 9.5 Ventures. “We must reconsider the traditional, static way of thinking when it comes to skin care,” says Charlotte Van Loock, co-founder and CMO at Routinely. “Our skin is a living, breathing organ that is influenced by myriad factors, such as eating habits, ...

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